Easter eggs

Cracking down on packaging

Our Waitrose Easter range not only tastes amazing, it’s also helping towards our pledge to make all packaging either widely recycled, reusable or home compostable by 2023. The packaging for the Easter confectionery range contains nearly half (44%) the amount of plastic, and 18% less card, meaning a quarter less packaging overall.

Much of the Easter egg packaging is also made from recycled materials – including the Waitrose Squiggle Eggs and Milk Chocolate Hen with Speckled Eggs which are packaged in 80% recycled content.

Christina Capellaro, Packaging Development Manager, Waitrose, says: “For many years, Easter eggs have been wrapped in foil, protected in plastic and cardboard. To many, this seems excessive and it’s an area where we know we can make a real difference. So this Easter, our customers can enjoy the same great taste with less packaging.”


Waitrose Duchy Organic

View Details

Elen Ormson

Partner & Duchy Brand Manager

“Waitrose Duchy Organic is the UK’s largest own-label organic food and drink brand and we’re excited to be giving it a smart new look this year. We’re also adding two delicious new flavours to our Duchy savoury oaten biscuits – Seeded and Cheese. The oaten biscuit was the very first Duchy Organic product and more than 25 years later it’s still just as popular with our customers. I’ll be enjoying the new flavours with a slice of Duchy Organic Cornish Brie and a dollop of Duchy Organic Tomato Chutney.”

sustainably sourced

Dining alfresco

If we learned one thing during lockdown last year, it was how to make the most of our outside spaces. Gardens, balconies and parks became meeting places, bringing together friends and families for meals, picnics and drinks. It’s a trend that looks set to continue this year as we enjoy the (hopefully) great British weather by cooking and eating alfresco. Ideal for packing with a picnic or for barbecues in the garden, this fun new Waitrose tableware doesn’t just make a statement with its bright designs – it’s environmentally friendly too, made with sustainably sourced bamboo fibre.


scrumptious summer

Ice creams with a classic twist

Pudding or ice cream? Now there’s no need to choose, as the Waitrose Scrumptious Summer range is back for another year, focusing on innovative dishes, nostalgic flavours and classic recipes with a twist.
First to launch in April is a selection of scrumptious ice creams. Following on from last year’s bestselling Raspberry Trifle variety, our innovation team has created more new flavours based on the nation’s favourite desserts. Look out for fruity Summer Berry Cheesecake and sweet, creamy Summer Salted Caramel Banoffee Pie – both made with West Country cream to help make the season even more delicious.