Hoppy days! Easter has arrived at Waitrose and we have an abundance of delectable new treats for the whole family to enjoy, including indulgent eggs, sweet and savoury bakes and Heston’s latest amazing creation. We’re proud to continue our use of Fairtrade cocoa in all of our own-brand confectionery and, as part of our efforts to remove unnecessary packaging where we can, we’re excited to announce that we’ve stopped using plastic trays and removed plastic windows from nearly all of our Easter confectionery. This has enabled us to reduce our overall packaging weight by almost 20%, saving nearly 1 tonne of plastic from going to landfill.
Sunny Side Sam is back for Easter and this time he’s brought some friends along for the ride. Hip Hop Harri is bouncing into Easter carrying a scrummy salted caramel ‘carrot’, while Take It Slow Boe is a milk chocolate tortoise who’s raring to go. Take some fun snaps of your favourite character and share them across Instagram using the hashtag #SamAndFriendsOnTour. And if fudge is more your thing, don’t miss our irresistible new Easter flavours – Carrot Cake and Scrambled.
Partner & Confectionery Buyer
“Our customers adored Sunny Side Sam – the super-cute addition to last year’s Easter range – and I loved seeing everyone having fun and getting creative with him across social media. So I am delighted to announce his return this year, along with his new Fairtrade friends – Hip Hop Harri and Take It Slow Boe. Our customers will now be able to have even more fun with the two new additions and choose whichever character matches their personality.”
If you’re after a little bit of luxury, our award-winning Hidden Truffle Eggs are back for 2023. In 2022 BBC Good Food named our No.1 Blonde Chocolate Hidden Truffles Egg, No.1 Milk Chocolate Hidden Truffles Egg and No.1 Dark Chocolate Hidden Truffles Egg best eggs in their categories in its Easter Taste Awards, so we couldn’t possibly leave them out this year. Gift something egg-stra special this Easter!
Partner & Confectionery Product Developer
“We wanted to bring an element of fun and conversation to the Easter table, and we thought the dabbit, an image often used by researchers to test for creative ability, was the perfect way to do this. We’ve taken this concept and turned it into a playful edible Easter treat for the whole family to enjoy. The Chocolate Dabbit is a shape-shifting dark chocolate shell filled with decadent salted blonde chocolate truffle – do make sure you look twice before taking a bite!”
Who said hot cross buns had to be sweet? New for this year are No.1 West Country Mature Cheddar & Stout Hot Cross Buns – enjoy simply toasted with salted butter, or serve at your Easter brunch with a poached egg and hollandaise sauce. For those who like to stick to the classics, we have an extra special addition. Our No.1 Luxury Hot Cross Buns are made with sourdough starter and speckled with sultanas soaked in Earl Grey tea, and aromatic orange zest. Which one will you be trying first?
Panettone isn’t just for Christmas! If dried fruit isn’t your thing, you’re going to love this supermarket first, our brand new Easter Chocolate & Orange Panettone. This rich, buttery bake is studded with candied orange and lemon peel and finished with milk chocolate and multi-coloured sugar sprinkles. It will make the ultimate centrepiece for any Easter celebration!
Celebrate spring and welcome a burst of colour into the home with our beautiful range of flowers. Whether the bouquets are a gift or a little treat for yourself, we have a wide seasonal selection in our shops and also on Waitrose Florist, which offers a home delivery service – so you can send a gift to those faraway friends.
Add a little Easter flourish around the home with decorations to make your celebrations all the more special. Placing our Hanging Bunny Wreath on your front door will be a beautiful touch to make your guests smile, while the Easter Egg Tea Light Holder is the perfect centrepiece to light up your Easter table.